About Marea
An independent studio built to connect strategy, creativity and technology.
From Colombia we work with companies and organizations that need to define a direction, build a relevant brand or turn a complex idea into a clear digital experience.
- Our story
- Our Story
We were born to create ideas that can become something real.
Marea was born from the conviction that the best solutions appear when strategic thinking, creative sensitivity and technological capability work in the same direction.
That is why we don't see branding, UX/UI design and development as isolated disciplines. We connect them to build brands and products that communicate clearly, work in real contexts and evolve with the business.
See our work
- What we believe
We don't create just to fill spaces. We create to give ideas a reason to be remembered.
Every decision should express an intention, solve a need and contribute to a coherent experience.
That's how we started with a purpose.
Our agency began in 2019 (formerly called Glocal) with a simple observation: many companies get a strategy from one place, a visual identity from another and a technology solution that rarely talks to the earlier decisions.
The result may look right, but it often lacks a shared direction.
We evolved into Marea to work differently. A studio where strategy, branding, digital experience and technology take part from the start; where every decision answers to a single idea and each discipline helps strengthen the others.
Made in Colombia
From Colombia we have worked with companies, startups and organizations across different industries and stages of growth. Some arrived with an idea that needed shape. Others, with a brand that had to evolve. Many, with complex products and processes that needed to become clearer experiences.
Our job has been to find the direction behind each challenge and turn it into something that can be understood, used and remembered.
If you're after the usual We're not for you.
Today Marea works as an independent, multidisciplinary studio.
We bring teams together according to each project’s needs and combine business thinking, creative direction, design and development to support an idea from its definition to its implementation.
Dylan Cuervo
- Fundador y director creativo
Dylan Cuervo is a brand strategist, digital product designer and the founder of Marea.
His path did not begin inside a single discipline. He trained in International Business and Marketing, then began learning Graphic Design alongside Web Development, user experience and Creative Direction, building a perspective that lets him understand a company both from its goals and from the way people experience its ideas.
For more than eight years he has worked on creating and transforming brands, digital products and experiences for companies in technology, hospitality, food and beverage, fashion, education, health, events and professional services.
That career let him see that a company’s most important problems rarely belong exclusively to marketing, design or technology. They usually appear at the point where those areas stop understanding each other.
Marea was born as a response to that disconnection.
From his leadership, Dylan has led processes of research, positioning, identity building, creative direction, UX/UI design and digital product definition. His role is not only to oversee visual results: he connects business needs, user expectations and the team’s capabilities to establish a shared direction.
He has also supported entrepreneurs and organizations through consulting programs linked with Chambers of Commerce, helping them organize ideas, strengthen their proposition and turn strategic decisions into concrete actions.
His work is characterized by moving across different scales: he can define a brand’s positioning, direct its visual language, structure a platform’s experience and take part in the conversations needed to bring it to implementation.
Rather than specializing in a single tool, Dylan has built a way of thinking able to connect disciplines. That combination is now the foundation of Marea and of his vision of design: a practice that doesn’t just communicate, but guides, organizes and transforms.
- Our perspective
Ideas built with purpose.
We care about understanding before proposing.
We combine research, judgment and execution to develop solutions that respond to the business and connect with people.
[01]
Clarity first
We organize the problem before designing the solution. A clear direction allows better decisions.
[02]
Aware of context
We observe culture, people and the market to avoid generic answers disconnected from reality.
[03]
Shared building
We work alongside our clients, connecting their business knowledge with our strategic and creative experience.
- How we work
[01]
Staying curious
We ask questions, explore perspectives through maieutic methods and avoid assuming the first answer is the right one.
[02]
Communicating clearly
We share decisions, progress and challenges directly throughout the project.
[03]
Designing with purpose
Every visual, verbal or functional element must answer to an intention and add to the experience.
[04]
Working as one team
We integrate strategy, design, business and technology to keep a coherent direction.
- The team
A small team Many ideas.
We work through a core team and a network of specialists configured to the needs of each project.
[01]
Strategy and creative direction
Research, positioning, concept, visual direction and strategic support throughout the project.
[02]
Design and experience
Visual identity, UX/UI, digital product design, content and brand experiences.
[03]
Technology and development
Web development, digital platforms, integrations and technical implementation of the designed solutions.
Successful Projects
Sectores
Years of Experience
Multilingual Projects
- What we bring
Business thinking with creative judgment.
Our experience combines disciplines that normally work separately.
This lets us understand a project from different perspectives and keep a shared direction.
We understand that a design decision must also answer to real goals, audiences, resources and opportunities.
We build a central idea able to guide the identity, communication and experience of the project.
We turn strategy into concrete deliverables, from a visual identity to a platform or website.
Perspectiva de negocio